Information Design: We the Women


To generate social dialogue on the ban against women driving in Saudi Arabia, Areej Khan, a Saudi artist and graphic designer living in the US, created this innovative sticker campaign.The project received news media attention in Saudi Arabia and in the US and created plenty of discussion online. "Most of the people participating on the Facebook page are against women driving," said Areej. "There’s back and forth and debate on the group. I had to be prepared that I can’t control what this is at the end. It’s about finding a solution as community, not what I think or am attached to."

How it worked

The campaign revolves around a set of stickers, in the form of speech bubbles and bumper stickers, which Saudi men and women are encouraged to , fill in with their thoughts and display in public space, including, often on cars. To cultivate the online element of the campaign, supporters were encouraged to photograph what they write on their stickers and upload them to the project's Flickr set of download from Flickr“Declarations”, on the Facebook page or submit them anonymously.

Why we like it

The success and reach of this campaign was driven mainly by the people who downloaded stickers and chose to express their thoughts on the issue. By focussing on a question, “to drive or not to drive”, rather than a static message about women's rights, the campaign enabled those against women drivers to get involved too which drew more attention to it. As Areej explains, although the project gets many comments opposing women driving in Saudi Arabia, "a lot of people say they think that will change soon, because of the voice given to women by projects like this."

See a case study of this campaign in 10 tactics for turning information into action.

Category: Visualisation of women's rights in the Arab World

Year: 2009

By: Areej Khan (project director) and others