Visualising Women's Rights - women's rights en Video: Talking about Domestic Violence <div class="image-attach-teaser image-attach-node-108" style="width: 200px;"><a href="/content/video-talking-about-domestic-violence"><img src=" shot 2011-08-04 at 3.55.30 PM_0.thumbnail.png" alt="Screen shot 2011-08-04 at 3.55.30 PM.png" title="Screen shot 2011-08-04 at 3.55.30 PM.png" class="image image-thumbnail " width="200" height="128" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>This recent campaign video from South African women's rights organisation, <a href="" target="_blank">People Opposing Women Abuse</a> (POWA), confronts the long standing problem of domestic violence being ignored by those who witness it.</p> <p><iframe width="425" height="349" src="" frameborder="0" allowfullscreen></iframe> </p><p><span style="text-decoration: underline;">Why we like it</span></p> <p>It creates a potently uncomfortable message for a South African audience watching this "social experiment" taking place in a generic, middle-class housing complex in Johannesburg. It quickly disarms the viewer and dispels the belief that domestic violence only happens in communities of a particular economic status/class/race. The DIY, home-recorded quality of the ad also works in its favour, driving home the relevance and reality of the issue.</p> <p>It reminds us of Breakthrough TV's hugely successful television campaign, Bell Bajao.</p> <p><iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe> </p><p>Albeit far more slick (a pro bono project of Ogilivy ad agency) it too confronts the silence and lack of action against domestic violence and urges men and young boys, in particular, to take a stand against it. Featuring a range of scenarios where a man overhears a woman being beaten and rings the doorbell of the perpetrator's house, the campaign suggests, as POWA's does, that just because partner abuse occurs in a private space, does not mean it should not be treated as a public concern.</p> <p><u>Source:</u> <a href= "" target= "_blank">Ososcio</a>; <a href= "" target= "_blank">Breakthrough TV</a><br /> <u>Year:</u> 2011; 2008<br /> <u>Website: </u><a href= "" target="_blank">POWA</a>; <a href= "" target= "_blank">Bell Bajao</a> </p> </div> </div> </div> domestic violence India South Africa video women's rights Thu, 04 Aug 2011 13:08:23 +0000 faith 106 at VWR Participant Profile: Farah Abdel Sater <div class="image-attach-teaser image-attach-node-82" style="width: 200px;"><a href="/content/vwr-participant-profile-farah-abdel-sater"><img src="" alt="Farah Abdel Sater" title="Farah Abdel Sater" class="image image-thumbnail " width="200" height="125" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>Farah Abdel Sater, now 24, became involved in civil society at the age of 16 when she started teaching French to Palestinian refugees in Lebanon. Since then she has volunteered for a number of NGOs and projects advocating for social change in Lebanon. In 2009, she founded the <a href="" target="_blank">United Nations Youth Association of Lebanon</a> (UNYA Leb) in Beirut where she is the president today.</p> <p>In addition to her role there, Farah is engaged in many other activities such as blogging and journalism. Recently, she has been covering news on the protests in Cairo for Common Ground News. Farah applied to attend the Visualising Women's Rights in the Arab World (VWR) workshop because, although she has never focussed solely on women's rights, it is something she cares about deeply especially with regard to Arab women's involvement in the cultural and political sphere and the representation of women in the media. She finds it frustrating that although there are women occupying important positions as thought-leaders and change-makers in Lebanon, they are still portrayed as objects in the media, and their physical appearance is focussed on more than their achievements.</p> <p>Last year, she headed a campaign called<a href="" target="_blank"> She Blogs Lebanon</a>, an online campaign designed to rally young local female bloggers and journalists in paralel to UNDP's campaign around the right to nationality and full citizenship for women in Lebanon. Although the Lebanese constitution stipulates equality between the sexes, this is not upheld in many legal and cultural practices, says Farah. In the case of this campaign, women cannot pass their nationality onto their children or husband but a man can pass it on after a year of being married to a foreign women. She Blogs Lebanon ran for 3 months and included a Facebook profile awareness raising exercise as well as the blog.</p> <p>Farah applied to attend our workshop in Jordan with a solid campaign idea around the feminisation of the Arabic language. She says, “We have a very big problem in Arabic, it's very stiff, it's not evolving and I really want to see change.” While there are masculine and feminine forms of most employment titles, words such as “president” "depute" and “doctor” do not have a feminine version (normally created by adding the Arabic letter “T marbouta”) in the classical Arabic language used by the media and administrative authorities. Farah was inspired to create a campaign around this issue after an incident in a certain public office where she was looking for the president administrative person and couldn't find her because she thought she was looking for a man. "French and German languages have gone through changes, we should do the same, starting with the media” says Farah.&nbsp;</p> <p>In December, after the workshop, Farah has contacted Ms.Farah Salka, the head of <a href="">Nasawiya</a>, the Lebanon-based feminist collective, to partner on this campaign with her. She wants this campaign to be visual, possibly including animation. She has plans to use what she learnt at the VWR in multiple ways. She says “What I learnt was really life-changing. Now I know how I need visualisation, how much I can help the graphic designer in my organisation fine tune his ideas, “ which she says she is already doing through UNYA's development of an interactive, visual website showing data related to youth and civil education in Lebanon. She is also organising a training course in September for 40 to 50 youth from Europe and the Arab world on online ctivism and visualisation, for which she will be using Tactical Tech's toolkits as well as the skills she gained at VWR.&nbsp;</p> <p>Follow Farah on <a href="" target="_blank">Twitter</a> or read her blog, <a href="" target="_blank">Farah Has A Lot to Say</a>.</p> <p><em>Image: Supplied by Farah Abdel Sater. </em></p> </div> </div> </div> participants visualisation women's rights Mon, 07 Feb 2011 22:13:53 +0000 faith 83 at Animation and Comics: The Adventures of Salwa <div class="image-attach-teaser image-attach-node-64" style="width: 148px;"><a href="/content/animation-and-comics-adventures-salwa"><img src="" alt="Salwa animation - IndyAct" title="Salwa animation - IndyAct" class="image image-thumbnail " width="148" height="200" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>The Adventures of Salwa is a campaign from IndyAct Lebanon to tackle sexual harassment and get girls and women to fight back and defend themselves (which the lead character, Salwa, quite literally does with her red handbag as her weapon).</p> <p><object width="480" height="385" data=";hl=en_US" type="application/x-shockwave-flash"><param name="data" value=";hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value=";hl=en_US" /><param name="allowfullscreen" value="true" /></object></p> <p>Ali Fakhry, the communications director for IndyAct in Lebanon said they’ve received a great response about the campaign, but its been the work of many to make this campaign successful and to maintain it's success. “We made the design and we named it The Adventures of Salwa. We made a comic of a regular Lebanese girl. She is fighting against sexual harassment. Her comics teach lessons, explain her belief, and use a creative way to send a message that sexual harassment is not OK. The next round will help women lodge a complaint officially. It’s a cartoon, but it tackles a serious topic.”</p> <p>So far, the first episode is available to watch and there are a few comics&nbsp;on the Adventures of Salwa<a href=";v=wall" target="_blank"> Facebook group</a>. We look forward to more!</p> <p><span style="text-decoration: underline;">Why we like It</span></p> <p>We tend to cartoons and animation as being for children, but as we've seen through numerous examples, animation can talk to different kinds of audiences about a variety of challenging, complex issues. For adult viewers animation breathes new life into grim topics, and for younger viewers, it can make messages more palatable.The storylines discuss more graphic, less subtle, forms of violence, so viewers who do not follow Arabic will still understand the gist of the film.</p> <p>We like the way Salwa reclaims superpowers and gives it to this diminutive woman. In a similar vein to comics like Dianne Dimassa's<em> <a href="" target="_blank">Hothead Paisan Homicidal Lesbian Terrorist</a> </em>flips the trope of woman as <em>victim of male power</em> into woman as<em> strong, fearless avenger</em>. Salwa is represented as a stereotypically feminine woman, with her high heels and red handbag, creating the impression that the ability to defend oneself is not restricted to physically strong, highly trained Super Heroes in flowing capes.&nbsp; Salwa's strength and her conviction suggest that women of all shapes and sizes can fight back against sexual harassment.</p> <p><strong>Category: </strong>Visualisation of women's rights in the Arab World</p> <p><strong>Year:</strong> 2010&nbsp;</p> <p><strong>By:</strong><a href="" target="_blank"> IndyAct</a> Lebanon</p> <p><strong>Source</strong>: <a href="" target="_blank">&nbsp;IndyAct news pages</a></p> <p><strong>Further links:<br /></strong>on <a href="" target="_blank">Youtube</a>&nbsp;<br />Campaign <a href="" target="_blank">website</a> (under construction at the time of writing this blog post)<br />Campaign&nbsp;<a href=";ref=ts" target="_blank">Facebook group</a></p> </div> </div> </div> female action hero Lebanon Salwa sexual harassment women's rights women's rights in the workplace Mon, 25 Oct 2010 08:46:17 +0000 faith 65 at Photography: The Blank Noise Project <div class="image-attach-teaser image-attach-node-59" style="width: 133px;"><a href="/content/photography-blank-noise-project"><img src="" alt="Blank noise image" title="Blank noise image" class="image image-thumbnail " width="133" height="200" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>The idea that the way a woman dresses invites sexual harassment or rape is a familiar one. It is used as a means to undermine survivors' allegations in court cases, in the media and by perpetrators themselves to justify their actions.<a href="" target="_blank"> The Blank Noise Project</a> in India challenges these preconceptions, arguing that if this is really the case, then why do women in everyday, non-revealing clothing still have harassment stories to tell? It interrogates the normalisation of “eve-teasing” (term used in India to refer to public sexual harrassment of women) as something women should just ignore and learn to circumvent on the streets of India.</p> <p><span style="text-decoration: underline;">How it works</span><br />Women tell their stories of harrassment with images of the clothes they were wearing at the time, and of the places where it happened, which are publicised online via the Blank Noise <a href="">blog</a>, <a href="" target="_blank">Flickr,</a> tweeted under the hashtag #INEVERASKFORIT and used as supporters' profile photos on Facebook. Blank Noise also collects the garments people sent in city-to-city travelling art exhibitions in India. The garment, according to the Blank Noise Project, functions as a testimony to the assault, as “your truth, your witness, your evidence, your memory”, exhibited together to create a collective story for all women.</p> <p><img src="/sites/" alt="" width="400" height="300" /></p> <p><span style="text-decoration: underline;">Why we like it</span> <br />The campaign challenges the notion that a woman, how she dresses or where she goes can be blamed for her sexual harrassment. The garments that women have been harassed in are polled on the Blank Noise blog, and they range from button-up collared shirts and t-shirts to burkhas and saris. These are not mini-skirts and plunging necklines but everyday wear and the places where the harrassment occurs are not dark back alleys but busy streets. This evidence then automatically shifts the question away from women to the perpetrators and to Indian society's dismissal of this serious issue as 'normal' male behaviour.</p> <p>This campaign empowers women by urging them to turn the garment or the location, that they might ordinarily associate with shame and guilt, into a tool for raising awareness about an issue that affects all women. The visuals of the campaign work because they evoke the emotions and personal stories behind each woman's experience more than a graph of sexual harrassment statistics ever could. Blank Noise also organises street-based interventions and public actions to allow women to use public space more confidently.</p> <p><strong>Category:</strong> Visualisation of Women's Rights worldwide</p> <p><a href="" target="_blank"></a><strong>Year:</strong> 2003 - ongoing</p> <p><strong>Source:</strong> <a href="" target="_blank">Blank Noise Project</a></p> <p><strong>Links: </strong>Watch a <a href="" target="_blank">short video interview</a></p> </div> </div> </div> Blank Noise eve-teasing India sexual harrassment violence visualisation women's rights Mon, 11 Oct 2010 14:57:04 +0000 faith 60 at Illustration: Ninjabi Comics <div class="image-attach-teaser image-attach-node-43" style="width: 200px;"><a href="/content/illustration-ninjabi-comics"><img src="" alt="Ninjabi Comic Strip" title="Ninjabi Comic Strip" class="image image-thumbnail " width="200" height="180" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>Ninjabi is a word made up by combining 'ninja' and 'hijabi'. Ninjabi is a comic-strip created by a group of four people who go by the aliases Amethyst, Diamond, Muskaan and Elysium. Ninjabi features a young woman called Noor and her group of friends living in the United States. Ninjabi subverts stereotypes about what it means to be a young woman who wears a hijab, a simple piece of cloth that has come to be much-maligned outside the Arab world. Like many women around the world, Ninjabi portrays Noor believing in the hijab as a source of strength.Ninjabi touches on a number of themes that young women, and American-Muslims, can relate to, from feeling anger at the stereotyping of Muslims, to worry about an arranged marriage. Ninjabi shows Noor as a 'regular' young woman who deals with multiple cultural values, realities and conflicts as she develops her own hybrid identity.</p> <p><span style="text-decoration: underline;">Why we like it:</span> Set in America, where there is a great deal of ignorance about and animosity towards Islam and Muslims, Ninjabi creates the potential for understanding and learning. For example, Noor's best friend Ally, a non-Muslim, is depicted as helping Noor keep to her fasts, or challenge other girls who label Noor a 'terrorist'. Moreover, the hijab has been constructed in many Western societies as a symbol of women's oppression and control. Ninjabi effectively challenges this idea by portraying Noor and other hijab-wearing girls as strong, quirky and funny. Ninjabi portrays the women wearing the hijab as more important than the hijab itself. The comic strip also strongly speaks out against Islamophobia in a non-threatening manner that only cartoon characters and comics can.</p> <p>Category: Women's rights visualisations worldwide.</p> <p>Year:Since 2005</p> <p>Source: <a href=""></a></p> </div> </div> </div> America comic strip hijab illustration Islam Muslim ninjabi stereotypes women women's rights Wed, 22 Sep 2010 23:16:39 +0000 maya 44 at Animated films: Put Women's Equality Back on Track <div class="image-attach-teaser image-attach-node-45" style="width: 200px;"><a href="/content/animated-films-put-womens-equality-back-track"><img src="" alt="Women&#039;s Equality in Canada" title="Women&#039;s Equality in Canada" class="image image-thumbnail " width="200" height="142" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>A coalition of women’s rights organisation in Canada called Women's Equality produced short animation films in a series called 'Put Equality Back on Track'. Women's organisations wanted to bring attention to the fact that Stephen Harper, the serving President elected in 2006, had not stuck to his promises to further women's rights. Canada is a signatory to UN conventions and charters on women's rights but have not followed through on it's commitments. A particularly pressing issue in Canada is women <a href=";feature=player_embedded">not receiving</a> equal pay for equal work. Additionally, shortly after being elected, Harper <a href="">rolled back</a> government funding and support for child care across the country. Government funding for research and advocacy into women's rights issues, and on the status of women in Canada, <a href=";NR=1">was cut</a> because the government announced that 'Canadian women had achieved equality with men.'</p> <p><object width="480" height="385" data=";hl=en_US" type="application/x-shockwave-flash"><param name="data" value=";hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value=";hl=en_US" /><param name="allowfullscreen" value="true" /></object></p> <p>(three more videos on their<a href=" " target="_blank"> website</a>)</p> <p><span style="text-decoration: underline;">Why we like it</span>: This series of animations follows a theme of 'putting equality back on track' featuring President Harper driving a train and suggesting that he has derailed efforts for women's equality and rights. Similarly, Harper is mocked through the use of subtle features that would be impossible in any other kind of standard documentary film. Animation opens up the potential for fantasy, subtlety, and for bizarre or unexpected visuals and special effects that present a different perspective on an issue. These animations also layer the storyline with hard information and facts about the lapses of the Harper government.The films have a strong message to voters to reconsider their choice for Harper in the next elections. A related <a href=";feature=related">video</a> found on Youtube, with a similar theme, layers voters' positive views on Harper with specific data on how his government had faulted on it's committments to women's and children's rights. The use of the data presents a direct challenge to these positive voices, suggesting that they are not adequately informed.&nbsp;</p> <p>Category: Women's Rights Worldwide Visualisations</p> <p>Year: 2006</p> <p>Created by: The Ad-Hoc Coalition for Women's Equality and Human Rights / Women's Equality</p> <p>Source: <a href=" " target="_blank">;</a></p> </div> </div> </div> animation Canada equality film women's rights Mon, 20 Sep 2010 19:26:36 +0000 maya 46 at Infographic: Women's Attitudes to Domestic Violence <div class="image-attach-teaser image-attach-node-33" style="width: 200px;"><a href="/content/infographic-womens-attitudes-domestic-violence"><img src="" alt="Gender Violence" title="Gender Violence" class="image image-thumbnail " width="200" height="126" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>This info-graphic was presented as a screen shot in the Global Health Magazine.&nbsp;The graphic depicts figures as high as 90% (Jordan) of women aged 15-49 responding in the affirmative when asked if a husband or partner is justified in hitting or beating his wife under certain circumstances. The information in the graph comes from the UNICEF's Child Info website: Monitoring the Situation of Women and Children.</p> <p><span style="text-decoration: underline;">Why We like it</span></p> <p><span style="text-decoration: underline;"></span> Visually there is a nice play on the traditional pie chart with the jagged lines foregrounding the harshness of the subject. Furthermore, this visualisation communicates its message very quickly. Sometimes when creating info-graphics, people can get caught up trying to convey too much information, not being selective enough, and end up creating a very layered and confusing info-graphic which might take longer to absorb than an article on the subject. Visualisation should make the communication of information more effective not less!&nbsp;</p> <p><span style="text-decoration: underline;">What's wrong with this picture?</span></p> <p>This example shows why you have to be really careful when you are taking statistics and turning them in to information graphics. Whilst at first glance it's an interesting graphic, it really gives a false and confusing view of the issue. The graphic has been compiled from a small selection of UNICEF's dataset on the Child Info Website (<a href="" target="_blank">see the full list of countries</a>) but the title suggests that it speaks to the issue worldwide. It is also looking at the issue with a "western" lens; where are the statistics for the UK and US? It is also not correctly scaled (see Somalia looks larger than Ethopia although its percentage is lower) so it does not function effectively as a graph although it's been created to look like one. Lastly it's unclear whether the percentage is intended to represent the whole country or just a sample of women. In this case, more information needed to be included.</p> <p><strong>Category:&nbsp;</strong>Visualisations of women's rights worldwide</p> <p><strong>Year:</strong> 2009</p> <p><strong>By</strong>: Global Health Magazine</p> <p><strong>Source:&nbsp;</strong></p> </div> </div> </div> gender violence info-graphic visualisation women's rights Tue, 14 Sep 2010 22:47:53 +0000 faith 32 at Information Design: We the Women <div class="image-attach-teaser image-attach-node-36" style="width: 200px;"><a href="/content/information-design-we-women"><img src="" alt="wethewomen_img.jpg" title="wethewomen_img.jpg" class="image image-thumbnail " width="200" height="153" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>To generate social dialogue on the ban against women driving in Saudi Arabia, Areej Khan, a Saudi artist and graphic designer living in the US, created this innovative sticker campaign.The project received news media attention in Saudi Arabia and in the US and created plenty of discussion online. "Most of the people participating on the Facebook page are against women driving," said Areej. "There’s back and forth and debate on the group. I had to be prepared that I can’t control what this is at the end. It’s about finding a solution as community, not what I think or am attached to."</p> <p><span style="text-decoration: underline;">How it worked</span></p> <p>The campaign revolves around a set of stickers, in the form of speech bubbles and bumper stickers, which Saudi men and women are encouraged to , fill in with their thoughts and display in public space, including, often on cars. To cultivate the online element of the campaign, supporters were encouraged to photograph what they write on their stickers and upload them to the project's Flickr set of download from Flickr“Declarations”, on the Facebook page or submit them anonymously.</p> <p><span style="text-decoration: underline;">Why we like it</span></p> <p>The success and reach of this campaign was driven mainly by the people who downloaded stickers and chose to express their thoughts on the issue. By focussing on a question, “to drive or not to drive”, rather than a static message about women's rights, the campaign enabled those against women drivers to get involved too which drew more attention to it. As Areej explains, although the project gets many comments opposing women driving in Saudi Arabia, "a lot of people say they think that will change soon, because of the voice given to women by projects like this."</p> <p><a href="" target="_blank">See a case study of this campaign</a> in 10 tactics for turning information into action.</p> <p><strong>Category:</strong> Visualisation of women's rights in the Arab World</p> <p><strong>Year: </strong>2009</p> <p><strong>By: </strong>Areej Khan (project director) and others</p> <p><strong>Source:&nbsp;</strong>&nbsp;</p> <p><strong><br /></strong></p> </div> </div> </div> Saudi Arabia stickers visualisation women's rights Mon, 23 Aug 2010 13:40:58 +0000 faith 31 at HarassMap <div class="image-attach-teaser image-attach-node-35" style="width: 200px;"><a href="/content/harassmap"><img src="" alt="HarassMap.jpg" title="HarassMap.jpg" class="image image-thumbnail " width="200" height="140" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>The bustling, colourful streets of Cairo are infamous for being unsafe for women. According to the <a href="" target="_blank">Egyptian Centre for Women's Right</a>s, street based sexual harassment has become part of women's everyday lives and conversations. ECWR found that 83% of Egyptian women and 93% of foreign women reported being harassed by men on the streets; 62% of men admitted to harassing women. The organisation wanted to come up with a way for women to report on harassment anonymously, and at the same time collate data that would show how prevalent the problem is in Egypt across different strata of society. This is how they arrived at the idea of Harassmap.</p> <p style="margin-bottom: 0cm;" lang="en-GB"><span style="text-decoration: underline;"><strong>How it works</strong></span></p> <p style="margin-bottom: 0cm;" lang="en-GB">Harassmap is a mapping and reporting tool that allows victims of sexual harassment incidents anonymously using a simple text message (SMS) from their mobile phone. The SMSes are received and reviewed by ECWR staff using the software, made for NGOs, <a href="" target="_blank">Frontline SMS</a>. These are then recorded on the Google map via the well known and increasingly used crowd-sourcing platform, <a href="" target="_blank">Ushahidi</a>. Women submit the location of the incident and the type of harassment by category: oggling, staring, touching, indecent exposure and so on. The aggregated data on the public map then allows anyone online to view the spread and types of incidents occurring on the streets of Cairo.</p> <p style="margin-bottom: 0cm; font-weight: normal;" lang="en-GB">(If you're interested in Ushahidi, check out their recently launched and more user friendly mapping platform; <a href="" target="_blank">Crowdmap</a>)</p> <p style="margin-bottom: 0cm;" lang="en-GB"><span style="text-decoration: underline;"><strong>Why we like it</strong></span></p> <p style="margin-bottom: 0cm; font-weight: normal;" lang="en-GB">Harassmap presents an exciting visual representation and advocacy tool to respond to street-based sexual harassment. It addresses the reality of shame and guilt women feel talking about violence by giving them the cover of anonymity as they report incidents. By reporting via their phones, women can still feel empowered and responsive to the situation. Harassmap also distinguishes between different forms of violence women face, making it possible to concretely name the range of male behaviours women find offensive.</p> <p style="margin-bottom: 0cm; font-weight: normal;" lang="en-GB">This data makes it possible to challenge myths that only women who are young, or who are dressed inappropriately or who are in a 'bad' part of the city face street harassment; it can reveal that in fact, many different kinds of women are targets for harassment simply because male harassers believe it is their right and that they can get away with it. Most of all the visual representation of this data exposes harassment as an undeniable social issue rather than a series of unrelated incidents which can be explained away. Such hard evidence of violence is an important step towards pushing for change on the ground and in the law.</p> <p style="margin-bottom: 0cm; font-weight: normal;" lang="en-GB">&nbsp;</p> <p style="margin-bottom: 0cm;" lang="en-GB"><span style="text-decoration: underline;">Type of Visualisation:</span>&nbsp;User-generated online map</p> <p style="margin-bottom: 0cm;"><span><span style="text-decoration: underline;">By:</span><a style="text-decoration: none; color: #998565;" href="">&nbsp;</a></span><span><a style="text-decoration: none; color: #998565;" href="">Egyptian Centre for Women's Rights</a>&nbsp;(ECWR), Cairo, Egypt</span></p> <p style="margin-bottom: 0cm;" lang="en-GB"><span style="text-decoration: underline;">Year:</span>&nbsp;2009</p> <p style="margin-bottom: 0cm;" lang="en-GB"><span style="text-decoration: underline;">Source:</span>&nbsp;<a style="text-decoration: none; color: #998565;" href="" target="_blank">Harassmap blog</a></p> <p>&nbsp;</p> <p style="margin-bottom: 0cm; font-weight: normal;" lang="en-GB"><span style="text-decoration: underline;"> </span></p> </div> </div> </div> Egypt Frontline SMS Google maps mapping mobile reporting Ushahidi visualisation women's rights Thu, 19 Aug 2010 10:53:41 +0000 faith 5 at Media Campaign: Khede Kasra <div class="image-attach-teaser image-attach-node-52" style="width: 200px;"><a href="/content/media-campaign-khede-kasra"><img src="" alt="The Khede Kasra campaign" title="The Khede Kasra campaign" class="image image-thumbnail " width="200" height="154" /></a></div> <div class="field field-type-text field-field-content"> <div class="field-items"> <div class="field-item odd"> <p>The immensely popular and internationally recognised, Khede Kasra campaign, raised awareness about gender equality in Lebanon and in the Arabic language in general by focusing on a simple symbol; the symbol in Arabic that makes a word female or clear that something is addressed to a woman. Wanting to address large-scale gender inequality in Lebanese society through their Women Empowerment Program, the <a href="" target="_blank">Hariri Foundation</a> worked with advertising agency <a href="" target="_blank">Leo Burnett</a> to conceptualise this campaign which drew people's attention to how at the very base of society, the daily Arabic vocabulary excludes and dismisses women.</p> <p><object width="480" height="385" data=";hl=en_US" type="application/x-shockwave-flash"><param name="data" value=";hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value=";hl=en_US" /><param name="allowfullscreen" value="true" /></object></p> <p><span style="text-decoration: underline;">How it worked</span></p> <p>The campaign demonstrated how words are read as automatically addressed to men. Spoken and written words in the media which would otherwise be addressed to men by default, were altered with a “kasra” accent, making them addressed to women. Using television, radio, the internet and outdoor media, the campaign encouraged people to add the kasra to words, and therefore add women to everyday life.</p> <p><span style="text-decoration: underline;">Why we like it</span></p> <p>The idea is simple and the message is clear! Although working with a renowned advertising agency is not available to most advocates, the idea is a very easy one to replicate and could even be applied to different types of visual language like public symbols (eg public toilet signs). In this campaign, the “kasra” symbol functioned as a wider metaphor for women, exposing how at every level of society, right down to daily language, they are not represented. The campaign did not require lots of data about women's situation politically and socially, because this small gesture became all the evidence needed. By adding the kasra symbol to words, “women” were included in the Arabic language, and by extension, Lebanese society. The word “kasra” also translates as “habit”; and the spread of the symbol showed that women ‘getting things moving'&nbsp; can become a habit, and that change often starts small.</p> <p><strong>Category:</strong>&nbsp;Visualisation of women's rights and the representation of women in the Arab World</p> <p><strong>Year:</strong> 2009</p> <p><strong>By:</strong> Hariri Foundation and Leo Burnett.</p> </div> </div> </div> Arab World Arabic gender inequality language Lebanon media visualisation women's rights Sun, 15 Aug 2010 19:20:24 +0000 faith 28 at